The truth about Trader Joe’s Leave a comment

Ever tried Two Buck Chuck? The much beloved, and often maligned “super-value” wine, only available for sale at Trader Joe’s stores (that offer booze), has been leaving Trader Joe’s doors by the case since they began to offer the brand in 2002.

But how much do you really know about your favorite $2 bottle of vino? Fantastic rumors have swirled since Two Buck Chuck (aka Charles Shaw wines) hit the market. Speculation on how they manage to bring the wine to us at such a ridiculously low cost, urban legends about how the wine ever came to be, and mystery about Charles Shaw himself (does he exist?) make Two Buck Chuck an intriguing wine with an even more intriguing story.

I remember buying my first ever bottle of “two buck Chuck” at the brand new Trader Joe’s in NYC way back in 2005, and being slightly bummed to discover that I was actually buying three buck Chuck. I chalked it up to everything in NYC being pricey, but it turns out that the $2 price tag isn’t the standard in every Trader Joe’s location. The price of shipping, taxes, and pesky local liquor laws mean the budget price can vary from state to state, with California being the one place you can count on getting a true $2 bottle.